The Closer,  the fresher.

Background:

Most of the food consumed in Qatar is imported, a long journey that makes fruits and vegetables tasteless and less healthy.

Execution:

We used textures resembling plastic to shed light on the fact that food is tasteless after a long journey in situations familiar to the public, representing how imported food is exposed to stress and pollution.

Creative:

idea Since people can’t see the all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun, clear way.