LAUNCH CAMPAIGN

The country’s biggest mall, with everything people were waiting for. A dreamlike world, fascinating young kids and old couples with the same magical feeling. Mall of Qatar is much more than the place to go in Qatar, it is a unique experience that people must experience to live it to the fullest. Something we’re visually bringing to life.

Background:

People were anticipating the launch of Mall of Qatar for a long time. The closer the opening was, the more they fantasized about what it would offer.

Idea:

To play with people’s imagination we appealed to the extraordinary, a magical world ready to be experienced in every visit and lived to the fullest.

Execution:

We transformed every visual in a fairy-tale world on its own, using specific colors and elements from each offering to create a visually appealing, sensorial experience.

Results:

The mall witnessed an unprecedented attention in the country. The total media coverage during the campaign was around USD 1,000,000, and around

100,000 attended on the opening day.

Online figures:

• 79,246 Website Clicks • 18,038 Facebook Page Likes

• 8,877,093 Facebook Impressions • 204,140 Unique Website Visitors