VISION

Become an anchor destination that provides value gourmet food and memorable experiences, growing into a regionally franchisable brand, sought-after by both customers and potential investors.

MISSION

Develop a distinctive gourmet venue that brings about synergy between multi-cuIsine dining, retail and other food and beverage offerings in a friendly environment that is exciting and highly engaging.

EATOPIA is a rich and dynamic place that creatively incorporates a variety of live cooking stations with a high-end Delicatessen, Butchery and reasonably priced, up-market Mini Mart offering.

Eatopia

The authentic dining and retail place where everything is perfect.

Utopia

An imagined place or state in which everything is perfect.

OUR PERSONA

Who is Eatopia? He is someone who has seen it all, done it all and has been through it all, too. Eatopia loves good food. He adores it. He loves the beauty of it and the feelings of joy it evokes. He is an intelligent fella who draws you in with his engaging words. His old enough to know better, but young enough to do it anyway. Eatopia has a very distinctive style, which makes him a very interesting character. He really is a witty bloke with a good memory. A thinker. He challenges you to accept nothing but the best. On a more personal note, Eatopia is one of the most good-natured and thoughtful people we know. He’s confident but never boastful. He’s a good listener but never imposing. He loves to celebrate the beauty that is life with good food and friends.

OUR VOICE

Eatopia’s tone of voice is fresh, distinctive and more than just words on a page. The brand speaks the language of philosophers and poets, but with a humorous twist. The language is smart, never disrespectful and will always put a smile on your face. And very fittingly, Eatopia’s conversations always revolve around the good food we serve. So, what’s the recipe for an intellectually engaging and witty a la carte voice? Simple. You take a whole bunch of quotes from philosophers, poets, thinkers and other great people from yesteryear. Add a spoonful of good thinking, then slice, dice, dip and play with the language. Stir in generous amounts of passion and marinate the tone before adding a dash of wit. Cook everything to perfection, before finishing it off with a pinch of food for thought. Serve to families and friends. Bon appetite! Simply follow this recipe, go through the examples below, and you’ll be speaking…and writing in Eatopia’s slang in no time.